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This website had the following in the homepage, "The ply delamination process of energy absorption is illustrated in this photo." Our analyzers viewed that the web page stated "44 magnum bullets are totally encapsulated by the panel to meet UL 752 Level 3 and NIJ Level 3A specifications." The Website also said " Hardwire HS Armor is an affordable robust reinforcement armor panel system developed for structural strength upgrades and applications requiring fragment protection of buildings and critical infrastructure. Hardwire LLC partnered with Strongwell. With effective testing and impressive turn around, Hardwire LLC." The website's header had fragment protection as the most important search term. It is followed by safe rooms, bulletproof wall, and bulletproof which isn't as ranked as highly as fragment protection. The next words they uses is ballistic materials. ballistics was included and will not be seen by search crawlers.